Atlantic Maintenance Group Case Study
A full-service digital marketing partnership
Get to know the business
Atlantic Maintenance Group is a facilities maintenance services located in Maryland, Pennsylvania, and Delaware.
They service communities and large commercial properties that need ongoing maintenance like landscaping, snow removal, sport court remodeling, and more.
Services Performed
- Content Creation
(Photography & Video) - Social Media Strategy & Management
- Content Creation
Problem Solved
AMG came to us needing a website re-design, and someone to start and manage their social media pages, along with creating content for a comprehensive digital marketing strategy.
Website Design & UX
Atlantic Maintenance Group came to us because they hated their old website. It was littered with off-brand colors, and stock images that did not showcase their developed and strong brand very well.
I built them a site in one week, that rhymed with their branding and color scheme.
They also hired me to create content for them, and manage their social media channels. This allowed me to use high-quality video content and branding photos to fill out their website with images that represented the company and their many services well.
This company provides over 20 different services. That can be hard for Google to Understand unless you stucture everything properly and have strong copywriting.
I helped them with keyword research and provided all the copywriting on their website, so it matched with their branding and didn’t feel like AI generated slop.
Content Creation (Photo + Video)
The company owners wanted to put more badass video content online, to showcase their work and attract new employees.
We scheduled monthly photo and video shoots, so I could capture their team, performing the work they do.
We created short form content, and branding photos for their social media pages, as well as created them several corporate videos showcasing the communities they serve.
Social Media Strategy & Management
When I started working with AMG, they did not have an Instagram page setup, and they were only posting on Facebook.
They needed someone to create a new Instagram Page, and manage all their channels.
We developed a content strategy for Youtube, Instagram, facebook, and Linkedin to get them more clients and more employees.
After creating better content, a new website, and managing their social media channels, Atlantic Maintenance Group have been able to bring in several millions of dollars in new clients, and grow their business the way they wanted to.
Before any shoots were scheduled, I had to create their new Instagram page and start creating content, without having any.
So I created carousels as their first posts, to showcase all of their primary services.
This way, if someone visited their page, they’d be able to clearly see the services they provide and the service areas they work in.